Professional Certificate Course in Marketing Planning and Strategy

Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.

Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start time

Anytime

About the course

The Executive Master of Business Administration (EMBA) in Tourism & Hospitality Management is strategically designed to accommodate work and personal commitments. It leverages world-class teaching through prerecorded online lectures, enhancing the overall learning experience. The approach to practical management education has been honed to precision, with an unwavering focus on tackling real-world business challenges.

Rather than merely imparting theoretical knowledge, we ensure immediate applicability in your professional life. This is achieved through a comprehensive blend of case studies, webinars, business simulations, and a fully project-based curriculum.

Completing the Executive Master of Business Administration (EMBA) in Tourism & Hospitality Management can be accomplished within a remarkably short span of 8 to 10 months. This accelerated path opens up new avenues and augments your career prospects significantly.

The primary objective of this program is to provide pragmatic and viable solutions to the issues encountered within the hospitality and tourism sector. These solutions are underpinned by sound theoretical and conceptual analysis, ensuring a robust foundation for your learning journey.

Course details

Assessment: Assignments

The primary goal of the Executive Master of Business Administration (EMBA) program in Tourism & Hospitality Management is to enrich your comprehension and cultivate competencies for proficiently operating and overseeing enterprises within the hospitality and tourism sector.

This credential aligns with contemporary standards in destination management, effective communication within the hospitality industry, and leadership in the field of tourism businesses. It offers students the opportunity to augment their advanced comprehension of the financial aspects, management strategies, and leadership requisites for a thriving model in the tourism and hospitality industry.

Programme Structure and Credits:

This curriculum encompasses 12 modules, totaling 120 ECTS credits.

Module: Professional Certificate Course In Marketing Planning And Strategy

Lecture: 1
Quiz: 1

Planning for marketing plays a pivotal role in the success of organizations in today's fiercely competitive business landscape. In this course, participants will acquire an extensive grasp of the marketing planning process, encompassing its fundamental elements and strategies. Commencing with the elucidation of the purpose and significance of a marketing plan for enterprises, the curriculum progresses to impart insights into the strategic marketing planning procedure. This process entails market analysis, delineation of target customer demographics, formulation of marketing goals, and crafting a tailored marketing blend to realize these objectives.

Marketing planning and strategy
Marketing Planning and Strategy

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

To qualify for admission to the Executive Master of Business Administration (EMBA) program in Tourism & Hospitality Management, candidates must meet the following criteria:

1. Hold an honors degree in a relevant field, a UK level 6 diploma, or an equivalent international qualification, such as a Bachelor's Degree or Higher National Diploma.

OR

2. Mature individuals (aged 25 and above) with a minimum of five years of managerial experience may be considered for admission if they do not meet the qualifications mentioned above. Admission decisions for such cases will be made on an individual basis.
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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Affordable Fees

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