Professional Certificate Course in Understanding the Extended Marketing Mix

Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.

Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start time

Anytime

About the course

The Executive Master of Business Administration (EMBA) program in Innovation and Entrepreneurship is tailored to accommodate your work and personal commitments. We enhance the learning experience through high-quality pre-recorded online lectures. Our institution has honed the delivery of practical innovation and development skills, focusing on addressing real-world business challenges.

Rather than merely imparting theory, our approach ensures immediate application in your professional life. This involves utilizing case studies, webinars, business simulations, and an entirely project-based approach.

Completion of the Executive Master of Business Administration (EMBA) in Innovation and Entrepreneurship can be achieved in a span of 8 to 10 months. It offers an expedited pathway to new opportunities and improved career prospects.

This program is designed to provide a hands-on and pragmatic grasp of organizational systems, designs, and cutting-edge technologies like artificial intelligence. It is underpinned by relevant references for theoretical and conceptual analysis.

Course details

Assessment: Assignments

The aim of the Executive Master of Business Administration (EMBA) program in Innovation and Entrepreneurship is to foster a critical mindset that questions established norms and instills fresh technological competence in individuals holding managerial roles, possessing both the authority and personal qualities needed to transform strategic concepts into efficient operational outcomes.

This program aligns with contemporary standards in the fields of innovation and entrepreneurship, affording participants the opportunity to enhance their advanced comprehension of system design and analysis.

Programme Structure and Credits:

The curriculum comprises 12 modules, accumulating to a total of 120 ECTS credits.

Module: Understanding The Extended Marketing Mix

Lecture: 1
Quiz: 1

The course kicks off by delving into the extended marketing mix and its diverse components. It offers a glimpse into the marketing process, encompassing its integral constituents. You'll gain insights into the significance of devising a marketing mix strategy, crafting a comprehensive marketing plan, and assessing its impact.

Understanding the Extended Marketing Mix
Understanding the Extended Marketing Mix

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

To qualify for the Executive Master of Business Administration (EMBA) program in Innovation and Entrepreneurship Management, prospective students need to meet the following criteria:

1. Hold an honors degree in a relevant field, a UK level 6 diploma, or an equivalent international qualification, such as a Bachelor's Degree or Higher National Diploma.

OR

2. Individuals who are considered mature learners (aged 25 or older) and possess a minimum of five years of managerial experience may be eligible, even if they lack the qualifications mentioned above. Please note that eligibility in such cases is assessed on an individual basis.
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