Course details

Explore the dynamic and ever-evolving world of the international tourism business. You'll gain insights into industry trends, innovative marketing strategies, and cross-cultural communication skills to thrive in this exciting and rewarding field.

After the successful completion of this course, you will understand the following;

Introduction to International Tourism:

• Define tourism and differentiate between international and domestic tourism.
• Analyze the different dimensions of tourism and their impact on local economies.
• Evaluate the economic significance of the tourism industry on a global scale.
• Identify and assess the factors influencing travel decisions, including individual and external factors.
• Critically analyze the factors that influence the location of tourism activities and their effects on destination development.
• Analyze the different destinations and trends in international travel and tourism.

International Tourism Planning and Development Process:

• Explain the role and importance of tourism planning in promoting sustainable tourism development.
• Describe the components of integrated planning and how they contribute to successful tourism development.
• Analyze the need for tourism planning in a particular destination, taking into account social, environmental, and economic factors.
• Explain the tourism development process, including market analysis, site selection, and economic feasibility assessment.
• Assess the socioeconomic impact of international tourism on destination countries and communities.
• Evaluate the legal issues and challenges that arise in tourism planning and development, such as land use regulations, zoning laws, and environmental protection measures.

Leadership development in the tourism industry:

• Analyze the role of leadership in promoting tourism development and sustainability in a destination.
• Explain the organizational process of tourism development and the formation of leadership within tourism organizations.
• Evaluate different leadership roles in the tourism industry and their contribution to successful tourism development.
• Describe the leadership development process within the community and how it can lead to sustainable tourism development.
• Analyze the importance of tourism coordination in promoting successful tourism development and stakeholder engagement.
• Explain the importance of visitor services in promoting a positive tourist experience and the role of leadership in ensuring high-quality visitor services.
• Develop a training program for tourism team members to improve their visitor service skills and enhance the overall tourist experience.
• Evaluate the public awareness of international tourism in a particular destination, including cultural awareness and sensitivity to tourists from different backgrounds.

Tourism promotion and travel distribution system:

• Understand International Tourism Marketing challenges.
• Learn to develop the promotional plan.
• Learn how to Determine marketing objectives.
• Explore and Develop an appropriate message.
• Select the promotional mix.
• Understand Tourism distribution systems.
• Learn the role of tourism wholesaler and retail travel agent.

Future Trends in International Tourism Business and its Contribution to the World Economy:

• Learn how to create Demand for Tourism.
• Acknowledge the factors affecting tourism demand.
• Travel & Tourism Employment.
• Tourism and American Economy.
• Understand International Tourism's contribution to the GDP of Africa.
• Know about Asia Pacific and International Tourism.
• Explore the role of Tourism in the European Economy.
• Understand the role of the International Tourism Business and the Middle East Economy.

Module: International Tourism Business

The International Tourism Business module delves into the worldwide tourism sector, encompassing its economic, societal, and ecological repercussions, along with the diverse parties engaged in its administration. You will investigate approaches to promote tourism, foster destination growth, and uphold sustainability principles. Furthermore, you'll acquire insight into the influence of technology on this sector. By engaging with real-world cases and hands-on activities, you will hone your ability to scrutinize and tackle the predicaments confronting businesses operating in the dynamic global marketplace of contemporary times.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• CEO, Director, Manager, Supervisor
• Tourism Development Manager
• Hospitality Operations Director
• Tourism Policy Analyst
• Sustainable Tourism Coordinator
• Community Tourism Development Officer
• Tourism Marketing Manager
• Visitor Services Manager
• Tour Guide Trainer
• Tourism Researcher
• Hospitality Educator.