Professional Certificate Course in Strategic Role of Branding in Marketing Communication

Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.

Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start time

Anytime

About the course

The Professional Certificate in Financial & Non-Financial Corporate Reporting is designed to impart essential concepts in both financial and non-financial reporting within an organization. This enables learners to comprehend, interpret, and create various reports and tools for conveying necessary financial and non-financial data to senior management.

Learning Outcomes

Upon successful completion of the certificate program, students will have the ability to:

1. Comprehend the principles of Financial Reporting.
2. Identify the goals and obstacles associated with Financial Reporting.
3. Grasp the procedures involved in Financial Reporting.
4. Evaluate the process of reporting non-financial information.
5. Acknowledge the challenges inherent in non-financial information reporting.

Course details

This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.

The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding.

Module: Strategic Role Of Branding In Marketing Communication

Lecture: 1
Quiz: 1

This course will encompass a range of subjects concerning branding and marketing communications. To commence, we'll delve into the foundational aspects of branding and its significance within today's marketplace. Subsequently, we'll explore diverse brand portfolio structures and their organization, and engage in a conversation about various branding approaches utilized in business-to-business and online contexts. Moreover, we'll facilitate learners in comprehending corporate identity, reputation, and branding, distinguishing between corporate identity and corporate branding.

Strategic Role of Branding in Marketing Communication
Strategic Role of Branding in Marketing Communication

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

Entry requirements for this course are flexible, and possessing work experience can provide a valuable perspective on the course content.

The certificate program aims to enrich the learner's understanding of the field. It is suitable for individuals seeking to expand their knowledge and stay current with the latest ideas in their respective industry. We suggest this certificate for the following professionals:

1. Chief Executive Officers (CEOs), Directors, Managers, and Supervisors.
2. Finance Managers.
3. Corporate Communications Managers.
4. Corporate Liaison Managers.
5. Accountants.
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24/7 unlimited access with pre-recorded lectures.

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