Advanced Professional Certificate in Strategic Marketing Management
Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.
Completion Time
1 Month
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The Professional Certificate in Business Environment Strategy aims to empower learners with a foundational grasp of strategic principles within a business context. This knowledge equips individuals with the ability to devise effective strategies to achieve business objectives successfully.Learning Objectives
Upon completing this certificate program, students will be proficient in the following:
1. Defining the concepts of strategy and strategic management.
2. Recognizing the significance of strategic management.
3. Acquiring a comprehensive grasp of strategic terminology.
Module: STRATEGIC MARKETING MANAGEMENT
Lecture: 18
Quiz: 1
Fundamental Concepts in Marketing
Understanding The Marketing Mix
Understanding the Extended Marketing Mix
Understanding External and Internal Environment for designing a market plan
CASE STUDY - How Starbucks is using pricing strategy for profit maximization
Marketing planning and strategy
Strategising for Marketing Operations
Marketing Function Interrelationships and Entrepreneurial Marketing
The Strategic Marketing Process
CASE STUDY - MasterCard Global Targeted Content Marketing
Strategic Positioning In the Business Environment
Segmenting And Targeting Strategies
Fundamentals of Branding
CASE STUDY - Starbucks's Misunderstandings In Australia
Branding Decisions and Strategies
RESEARCH - Market entry strategies of passenger carmakers
Understanding Brand Identity Personality And Positioning
Concepts in Digital Branding
QUIZ - Strategic Marketing
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
Entry requirements for this course are flexible, and having work experience can greatly benefit your grasp of the course material.The certificate program aims to enrich the learner's expertise in their chosen field. It is suitable for individuals who are enthusiastic about expanding their knowledge and staying up-to-date with the latest ideas in their respective domains. We suggest considering this certificate for the following groups:
- Executives, Directors, Managers, and Supervisors
- Professionals in Strategic Management
- Strategic Planners
- Those in Strategic Management Positions
- Individuals in various Management Roles
100% Online
Study online with ease.
Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Affordable Fees
Our fees are affordable and easy to pay online.
How learners like you are achieving their goals
Executive Education
A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.
Andrew Samson
MaldivesExecutive Education
Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.
Jason Momodu
VietnamExecutive Education
The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.
Jason Momodu
VietnamExecutive Education
I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.
Jason Momodu
VietnamExecutive Education
Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.
Joe Jonny
GhanaExecutive Education
Lorem ipsum dolor sit amet consectetur adipisicing elit. Eveniet blanditiis dolorum quo neque harum a, voluptatibus eum animi commodi esse.
Ken Ekene
NigeriaExecutive Education
A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.
Jennifer Babatunde
NigriaExecutive Education
I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.
