Advanced Professional Certificate in Business Research Methods

Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.

Completion Time

1 Month

Accreditation

6 CPD Hours

Level

Advanced

Start time

Anytime

About the course

The Professional Certificate in Cultural Perspective in International Marketing is designed to provide learners with a comprehensive grasp of the key aspects of cultural formation and its impact on decision-making processes. This knowledge empowers individuals to comprehend the underlying motivations driving consumer purchasing choices, enabling them to harness these insights effectively to achieve business objectives.

Upon completing the certificate successfully, students will acquire expertise in:

1. Understanding the components of culture and distinguishing between culture and consumer nationality.
2. Exploring the various origins of culture.
3. Analyzing the interplay of time and space in diverse cultural contexts.
4. Studying interactions, mindsets, and behaviors influenced by culture.
5. Evaluating action-oriented attitudes shaped by cultural factors.

Module: Business Research Methods

Lecture: 13
Quiz: 1
Research Philosophies and Principles
VIDEO - Overview of the Research Onion
Selecting a Research Topic
Searching and Reviewing Literature
VIDEO - How to write a Literature Review
PDF - How to create a Conceptual Framework
Research Strategy and Design
Research Methods I
Research Methods II
PDF - How Observation is Used As a Research Method
Research Methods: Data Analysis
Research Proposal and Writing Up
Research Ethics
QUIZ - Advanced Business Research Methods

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies.  Please refer to our information in about us for more details.

Entry requirement

There are no specific prerequisites for enrolling in this course. Having work experience can provide valuable insights into the course content.

This certificate program aims to broaden the learner's understanding of the field. It is suitable for individuals keen on gaining deeper insights and staying informed about the latest developments in their respective fields. We suggest this certificate for individuals in the following roles:

- Chief Executive Officers, Directors, Managers, Supervisors
- Public Relations Managers
- Marketing Managers
- Brand Managers
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