Professional Certificate Course in Fundamentals of Branding
Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability.
After the successful completion of the course, you will be able to learn about the following,
- Concept of Brand Identity, Brand Image and the main differences between them.
- Concept of Brand Personality, brand positioning and the main differences.
- Brand Objective.
- Relationship between Competitive strength and brand value.
- How brand value enhances organisational strength
- Concept of corporate reputation and its element.
- Concept of brand association and sustainability.
Course details
This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value.
The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value.
Module: Fundamentals Of Branding
Lecture: 1
Quiz: 1
This course offers a comprehensive exploration of essential branding principles and strategies vital for the establishment and sustenance of a thriving brand. It encompasses fundamental ideas, such as brand identity, brand image, brand personality, brand positioning, and their inherent distinctions. Furthermore, participants will gain insights into brand objectives and their interconnectedness with competitive prowess and the intrinsic worth of a brand. Within the course, a deep dive into the notion of crafting a coherent brand identity and image is provided, emphasizing its significance. The concept of brand personality is also expounded upon, elucidating its role in the creation of a robust brand positioning. Moreover, corporate reputation is scrutinized for its elements and its potential impact on brand value.
Fundamentals of Branding
Fundamentals of Branding
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing managers and executives
- Brand managers
- Product managers
- Advertising and PR professionals
- Business owners and entrepreneurs
- Sales and customer service professionals
- Market researchers
- Corporate communications professionals
- Digital marketing professionals
100% Online
Study online with ease.
Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Affordable Fees
Our fees are affordable and easy to pay online.
How learners like you are achieving their goals
Executive Education
A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.
Andrew Samson
MaldivesExecutive Education
Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.
Jason Momodu
VietnamExecutive Education
The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.
Jason Momodu
VietnamExecutive Education
I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.
Jason Momodu
VietnamExecutive Education
Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.
Joe Jonny
GhanaExecutive Education
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Ken Ekene
NigeriaExecutive Education
A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.
Jennifer Babatunde
NigriaExecutive Education
I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.
