Professional Certificate Course in Introduction to Marketing Communication
Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry.
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns.
After the successful completion of the course, you will be able to learn about the following,
- Marketing Communications.
- The Role Of Marketing Communication.
- The Marketing Communications Mix.
- Effectiveness Of The Promotional Tools.
- Management Of The Promotional Tools.
- Word-Of-Mouth Communications.
- Branding.
- Process Of Diffusion.
- Framework for analyzing marketing communication process.
Course details
Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics.
Module: Introduction To Marketing Communication
Lecture: 1
Quiz: 1
The objective of this course is to furnish learners with a holistic grasp of the significance and function of marketing communication in driving business success. Throughout this course, participants will cultivate a foundational comprehension of the principles and strategies underpinning successful marketing communication and its diverse constituents. Furthermore, they will acquire hands-on expertise in devising and implementing marketing communication initiatives.
Introduction to Marketing Communication
Introduction to Marketing Communication
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Public Relations Professionals
- Sales Professionals & Media Planners
- Entrepreneurs & Market Analysts
- Marketing& Brand Managers
- Marketing Communication Specialists
- Product Managers
- Marketing Researchers
- Copywriters & Graphic Designers
- Digital Marketing Specialists & Social Media Managers
100% Online
Study online with ease.
Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Affordable Fees
Our fees are affordable and easy to pay online.
How learners like you are achieving their goals
Executive Education
A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.
Andrew Samson
MaldivesExecutive Education
Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.
Jason Momodu
VietnamExecutive Education
The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.
Jason Momodu
VietnamExecutive Education
I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.
Jason Momodu
VietnamExecutive Education
Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.
Joe Jonny
GhanaExecutive Education
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Ken Ekene
NigeriaExecutive Education
A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.
Jennifer Babatunde
NigriaExecutive Education
I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.
