Course details

Mode of Study: Blended

Assessment: Research-based Assignments

The International Post Graduate Diploma in Entertainment And Media qualification aims to develop strategic management and leadership skills for managers with the authority and personal attributes to translate media and communication strategy into effective operational performance.

This qualification reflects current practices in media and entertainment and allows learners to develop and expand their high-level understanding of and management in the media, communication and entertainment industry. 

Programme Structure and Credits:

This programme consists of 6 modules with a total of 120 credits. 

Module: Assignment & Study GUIDELINES

This module provides the most critical information about the study course and assignment submission.

Module: MARKETING COMMUNICATION

In this Marketing Communication course, we will delve into diverse approaches and tactics employed to proficiently endorse and market products or services to a specific audience. Throughout this course, learners will acquire insights into the fundamental principles and tactics essential for crafting prosperous marketing initiatives, encompassing advertising, public relations, social media, and brand development. Additionally, students will be adept at scrutinizing consumer behavior, crafting compelling messages and creative content, and evaluating the efficiency of marketing endeavors.

Module: INTERNATIONAL MARKETING

The Marketing Master of Business Administration (MBA) is strategically crafted to accommodate your schedule, whether it be work or personal commitments. You'll benefit from top-tier instruction through prerecorded online lectures, enhancing the overall learning journey. The approach to delivering practical marketing management education has been refined, emphasizing real-world challenges in marketing and communication. Instead of merely imparting theoretical knowledge, we ensure immediate application in your professional life through a blend of case studies, webinars, business simulations, and an entirely project-based curriculum. Completing the Marketing MBA can take as little as 8 to 10 months, opening fast-track avenues to new opportunities and improved career prospects. This program's primary goal is to provide an enriched understanding of marketing principles and strategies, enabling your business to reach new levels of influence and customization. This achievement is underscored by thorough theoretical and conceptual analysis.

Module: MARKETING MANAGEMENT

In this course, students will delve into the art of recognizing market opportunities, examining consumer behavior, and crafting potent marketing strategies tailored to fulfill customer demands and attain business objectives. The subjects explored within this course encompass areas such as market research, product innovation, pricing methodologies, distribution channels, and promotional strategies. Furthermore, students will acquire proficiency in assessing the impact of marketing initiatives and making necessary adjustments to their strategies.

Module: ADVANCED BUSINESS RESEARCH METHODS

The objective of this course entails fostering learners' capacity to craft research proposals for diverse forms of academic management research. During this course, participants will cultivate a profound grasp of the philosophical, practical, and ethical aspects of research, all within the backdrop of the corporate landscape.

Module: STRATEGIC LEADERSHIP

Throughout this course, students will acquire knowledge on formulating and executing successful business strategies, constructing organizational frameworks, and fostering a culture that champions innovation and excellence. The curriculum will delve into crucial subjects like decision-making, risk mitigation, and ethical leadership. Participants will be equipped with the skills to assess the competitive environment, spot avenues for expansion, and devise approaches that harness their organization's strengths to attain prosperity.

Module: INTERNATIONAL BUSINESS MANAGEMENT

In this course, students will acquire insights into fundamental principles and strategies for overseeing international business operations. This encompasses approaches to entering new markets, efficiently managing global supply chains, navigating cross-cultural communication, and adhering to international trade regulations. Moreover, students will develop skills in evaluating worldwide market trends, appraising risk elements, and formulating proficient strategies for thriving in the global business arena.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

Entry requirements for this course are quite flexible, with no stringent prerequisites. Possessing work experience can greatly benefit one's comprehension of the course material.

The primary objective of this certificate program is to augment the learner's understanding of their respective field. This certificate caters to individuals who are enthusiastic about expanding their knowledge and staying current with the latest ideas in their professional domain.

This certificate is especially suitable for the following categories of professionals:

1. Chief Executive Officers, Directors, Managers, and Supervisors.
2. Professionals in Finance Management.
3. Risk Management Specialists.
4. Change Management Practitioners.
5. Experts in Organizational Behavior.
6. Operations Management Professionals.
7. Team Leaders.